LIFE
Where the wind dissolves your burdens, the throttle ignites your soul, and two tires set you free.
BEHIND THE BARS
INDIANA MAGAZINE
Advertising Info
Hello,
A new, Indiana focused, motorcycle magazine is preparing to launch January 2027. Life Behind the Bars Magazine will be a professional publication available to subscribers in
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Monthly Print Issue format delivered to subscribers address
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Monthly Digital Issue format available to subscribers via the website and mobile app
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Include an accompanying mobile app for Apple and Android users for quick access to events, locations, and information while on the go
Life Behind the Bars will feature editorials, news, photos, and more, from motorcycle businesses, enthusiasts, and events within the riding community. Our Magazine will ONLY contain:
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25 total ad spots - PAID ANNUALLY beginning the week of Nov. 2 - Nov. 6, 2026
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Various sizes: Full, half, 1/4, 1/8
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Sponsor flexibility to update/change ad issue to issue
These are our introductory advertising rates and good for all 2027 issues. Ad spot availability is quickly being reserved by businesses across Indiana. We want to ensure we are featuring interested businesses all over the state and provide a variety of business types to our subscribers. We will not be adding additional ad spots and will offer our 2027 Advertisers, "1st Renew, 1st Decline" for 2028 Ad spots. This will allow 2027 Ad holders the ability to 1st confirm their ad spot to renew in 2028 or 1st decline to renew their ad spot(s), before any of our advertising spots are available to New advertisers in 2028.
We are not taking ad payments now.
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We will reach back out to all those who have communicated confirmation of their desired ad size(s)/quantity at the end of October, 2026
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Included will be additional details for accessing the advertising pay portal.
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Once payment is received an Advertising Packet will be emailed with everything needed to submit your ad and information for the additional features included with your ad, how to submit issue to issue changes, and a submission chart so you know when to have changes submitted by "send-to-publication deadlines each month.
Our contact information is (812) 233-0634 or lifebehindthebarsmag@outlook.com. If interested simply shoot us an email that you are interested, the ad size/quantity you want to reserve. If you have additional questions or would prefer an in-person meeting we can schedule to meet with you at your location, at your convenience. Please provide the best contact information with the name of a point-of-contact person that we will be contacting to get that scheduled.
Thank you
Ad sizes 1/2 , 1/4. 1/8 can be purchased in multiples. Please email lifebehindthebarsmag@outlook.com with what size combination/quantity you are wanting for thsoe rates
Remaining Ads available are current as of 10-16-2026
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Items highlighted in purple are features that have their own cost rate, unless they are check marked as included with your Ad size.
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For information about the "Featured Event Page" and "Event Calendar Page" please visit "Publish My Event" from the menu.
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ALL ads and events are able to be updated/changed from issue to issue
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All advertisers will receive free vendor items (signage, coasters, other business appropriate items) to promote the magazine and for customers to quickly scan and subscribe.
Ad Availability, Sizes, and Inclusions
Please do not confuse Life Behind the Bars Magazine with the free sponsor and coupon booklets that are also available as advertising channels. Our team encourages and supports our advertisers to continue their partnerships with these outlets. As a legitimate Magazine publication, by definition and in legal requirements, our business model, ethics pillars, and what our readers want do not align with some of the business practices and/or process of these other outlets.
Free Magazines to Advertisers - Life Behind the Bars is a Magazine that contains original, copyrighted, and proprietary content that is paid for by subscribers. We CANNOT give advertisers our publication containing this material, to distribute free of charge to some people, when the majority our subscribers statewide are required to pay for it. Some additional rationale for not giving out free magazines are below and explain why, for Life Behind the Bars and its advertisers, it makes no sense to do so.
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Advertisers will receive a monthly issue in all formats to see their ad/event(s) and/or to place in waiting areas, lounge areas, employee breakroom areas
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Our advertisers aren't paying to reach their family and friends or their regular customers that are already familiar with the business, its location, and event schedule.
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Our advertisers want their ads to have geographical reach all over the state to increase foot traffic, event attendance, and awareness of their business. Family, friends, and local customers can easily and affordably subscribe and will receive their monthly issue, like subscribers statewide, which increases your ad reach.
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All Life Behind the Bar talent (Cover/Centerfold Models, Specialty Featured Persons) is provided a personal PR Merch package (Posters, shirts, other merch.) for Bike Night signings, crowd engagement, contests, etc. We provide this free of charge so our talent has items with their Magazine cover, centerfold photos, and other elements to sign and give not just to family and friends, but all the readers and fans of the magazine and their feature in the magazine. All of of our Cover/Centerfold models are selected 1 year in advance, this allows for subscribers to bring their issues to events to get them signed.
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If advertisers are paying money to advertise in a publication, and then are given the publication for free because it is the only way to receive it, then simply put, advertisers are only advertising to other advertisers within the publication AND are carrying 100% of the burden of very limited distribution...so what are you really paying someone for?
Charging or Taking Payment for Cover or Centerfold Models - Life Behind the Bars does not charge their models OR take payment to be on the cover or centerfold Life Behind the Bars Magazine Covers and Centerfold spreads are not personal portraits, senior photos, or travel brochure concept style shoots, that some of our advertisers may be used to through other advertising channels. We aim for a sexy and classy, concept featuring ONLY motorcycles. Please continue to use those other channels and retain those partnerships, as needed. These practices do not align with what our readers want to see monthly or our Brand as a professional level publication and will not be an option through Life Behind the Bars.
The Life Behind the Bars Magazine media and marketing team have selected and designed the 2027 Issues Models & Shoot concepts. this will allow the team to focus on in-person Model Search events around Indiana that will take place in 2027. Model Searches held in 2027 will have a model selection committee who will select Cover and Centerfold models for the 2028 issues, based on criteria that aligns with the Life Behind the Bars Brand.